The Metal Construction Association (MCA) is an organization of manufacturers and suppliers whose metal products are used in structures throughout the world. The association promotes the use of metal in construction through market development, education, technical programs, achievement awards and selective use of public policies that affect the use of metal in building projects. MCA's marketing development program -- The Metal Initiative -- educates architects, building owners and contractors on the use of metal roof and wall components through educational presentations, webcasts, technical resources and access to industry experts.